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Sales & Marketing Articles

Keeping the Deal Real

When buyers’ expectations are as high as the sky, it’s up to you to bring them back to Earth. Here are some suggestions.

May 13, 2015
Lynn Olson

Don’t Get Caught in the Middle

They're not your relatives, but buyers' parents can bring on another tricky family dynamic.

May 13, 2015
Graham Wood

The Friends and Family Conundrum

When friends or loved ones become your clients, make the business relationship your priority.

May 13, 2015
Graham Wood

Build or Buy?

New homes have an array of advantages over existing ones, but buyers who want to contract a build have a lot of pros and cons to weigh.

May 11, 2015
Mary Beth Klatt

Find an Interpreter Who Speaks to Your Goals

If you need someone to translate for you when working with foreign buyers, make sure you can truly trust them to communicate on your behalf.

May 7, 2015
Debbie Swanson

7 Deadly Sins of Real Estate

If you commit any of these offenses, then it's no wonder clients will pass you by.

April 17, 2015
Leigh Brown

How to Be the Bruce Springsteen of Real Estate

The same components that rocketed the legendary musician to superstardom can make you a rock-star salesperson.

April 9, 2015
Brenton Hayden

Make It Personal

Technology captures leads, but the human touch turns them into clients.

March 18, 2015
Lynn Olson

What Your Online ‘About Me’ Says About You

Online personas are a window into who you are as a professional. Are you sending the right message to people who find you on the Internet?

March 18, 2015
Graham Wood

10 Ways Listing Copy Does the Selling for You

Make sure you use these ten techniques when writing listing descriptions, and your phone will be ringing off the hook.

March 10, 2015
April White

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