Instead of blanketing your farm area with information about your latest listing, you're able to narrow the field of potential buyers down to, say, a half dozen. For each prospective buyer, you pinpoint the very thing that piques that person's interest. “Data mining” makes such laser-focused marketing possible.
The VA program hasn't always been light on red tape, but in recent years it’s been revamped to make it more user-friendly. With Veterans Day right around the corner, now may be the time for you to incorporate vets into your marketing plan and find out how the VA program can help fuel up your business.
Almost lost in a sea of 119 offices and 6,000 salespeople is the six-person Auction Departmentat Long & Foster Real Estate Inc. Nonetheless, it’s making a big splash. The key to success was educating consumers and salespeople, shattering the negative myths with positive facts.
Real estate practitioners across the country are joining hands with community-based groups to take the American Dream of homeownership to urban and rural areas that were once considered last resorts. They're also finding it profitable working with low- to moderate-income buyers.