In real estate, everyone is No. 1 at something. But The DeWolfe Cos. is bucking conventional rah-rah real estate advertising and, intentionally or not, capitalizing on the trends toward family values and increased homeownership.
Instead of blanketing your farm area with information about your latest listing, you're able to narrow the field of potential buyers down to, say, a half dozen. For each prospective buyer, you pinpoint the very thing that piques that person's interest. “Data mining” makes such laser-focused marketing possible.