Personal branding isn’t just about getting people to believe you’re good at something. You actually have to be good at it for your message to resonate. The key is to back your brand up with true authenticity. Here’s how.

These steps will simplify the process of requesting, gathering, and publishing client testimonials online.

Emojis are becoming commonplace in professional communications, but know when they are and aren’t appropriate to use with your clients.

You’ve got the skills prospects are looking for, but to truly connect with them, you have to stop being a salesperson.