Cold calling used to be a standard part of business for nearly everyone in residential real estate. In the wake of federal and state Do Not Call laws, many practitioners today say the ban was a positive development for the real estate industry.
Would you list a house that has a troubled history? Maybe a well-publicized murder happened there or the previous owners were convicted of a heinous crime. Or perhaps the house is rumored to be haunted. Whatever the reason, stigmatized properties can be a hard sell in any market.
In 2009, first-time buyers comprised an unprecedented 47 percent of the market, most likely due to the federal tax credit and historic affordability. And housing economists predict that 2010 will be an even bigger year for first-timers. Who are these people, and what do they want?
You should view every personal meeting as a gift—there are only 24 hours in a day, so any time that someone agrees to sit down with you is golden. If you go into such meetings without a purpose, you’re missing an opportunity.
If your market is teeming with short sales and foreclosures, you may find it rare to run across a transaction that goes off without a hitch. But by following these unspoken rules of real estate, submitted by real estate professionals, you can help your deals move along with much more grace.
It’s great if you’re keeping your business pipeline full, but it’s even better if members of your community are doing it for you. Of course, it’s good to know the local mortgage brokers, divorce lawyers, and hair stylists, but here are some other active community members that could help you grow your client list.
REALTOR® Magazine spoke with a handful of consumers who participated in the NATIONAL ASSOCIATION OF REALTORS®’ 2009 Profile of Home Buyer and Sellers. Our goal: to highlight the professional qualities that make customers want to do business with you again and again.
Although buyers and sellers may have the information right in front of them, they don’t always fully understand the meaning. Your job is to offer the expert insights that will help them interpret the information.