Cold calling used to be a standard part of business for nearly everyone in residential real estate. In the wake of federal and state Do Not Call laws, many practitioners today say the ban was a positive development for the real estate industry.
Would you list a house that has a troubled history? Maybe a well-publicized murder happened there or the previous owners were convicted of a heinous crime. Or perhaps the house is rumored to be haunted. Whatever the reason, stigmatized properties can be a hard sell in any market.
REALTOR® Magazine spoke with a handful of consumers who participated in the NATIONAL ASSOCIATION OF REALTORS®’ 2009 Profile of Home Buyer and Sellers. Our goal: to highlight the professional qualities that make customers want to do business with you again and again.
It’s great if you’re keeping your business pipeline full, but it’s even better if members of your community are doing it for you. Of course, it’s good to know the local mortgage brokers, divorce lawyers, and hair stylists, but here are some other active community members that could help you grow your client list.