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Selling Articles

Outside-the-Box Business Strategies

Next time you visit one of your favorite shops or restaurants, note what they do well—and adapt it for your real estate business.

July 18, 2012
Erica Christoffer

Opportunity in Everyday Encounters

Learn how you can use "random networking" to turn your everyday encounters into real business leads.

July 1, 2011
Katherine Tarbox

The Prospect Warm-Up

Cold calling used to be a standard part of business for nearly everyone in residential real estate. In the wake of federal and state Do Not Call laws, many practitioners today say the ban was a positive development for the real estate industry.

March 1, 2011
G.M. Filisko

Pricing: Finding the Magic Number

Pricing strategies can help you market your listings and generate offers that turn into closed deals.

January 1, 2011
Katherine Tarbox

Are Those Buyers Worth Your Time?

You may not think that now’s the best time to be picky about whom you choose as clients. But that’s the smartest thing you can do.

July 1, 2010
G.M. Filisko

Open Houses That Work

It’s a never-ending debate that has become more heated in recent years. Do open houses provide any real value as buyers spend more of their house hunting time online?

May 1, 2010
Marcie Geffner

Properties With a Past

Would you list a house that has a troubled history? Maybe a well-publicized murder happened there or the previous owners were convicted of a heinous crime. Or perhaps the house is rumored to be haunted. Whatever the reason, stigmatized properties can be a hard sell in any market.

May 1, 2010
Katherine Tarbox

Foreign Service

Read these five lessons to get started selling to an international audience.

May 1, 2010
Katherine Tarbox

Free eProducts: 5 Customer Brochures You Can Download

As part of the NATIONAL ASSOCIATION OF REALTORS®’ Right Tools, Right Now initiative, you can choose from dozens of brochures and publications that can be downloaded at no cost.

April 1, 2010

Your Most Creative Marketing Ideas

Get inspired by these creative marketing ideas from fellow real estate practitioners.

April 1, 2010

4 Marketing Strategies in the Age of 'Do Not Call'

Sometimes, following the law goes hand-in-hand with effective marketing. Such is the case with the National Do Not Call Registry, says Denver real estate practitioner Jennifer Allan.

April 1, 2010

First-Time Buyers: What Research Tells Us

In 2009, first-time buyers comprised an unprecedented 47 percent of the market, most likely due to the federal tax credit and historic affordability. And housing economists predict that 2010 will be an even bigger year for first-timers. Who are these people, and what do they want?

April 1, 2010

Too Busy for the Gym? Get Fit on the Go

Rosalinda Morgan shares how real estate professionals can stay healthy and energetic amid hectic schedules.

April 1, 2010

Tips for Successful One-on-One Meetings

You should view every personal meeting as a gift—there are only 24 hours in a day, so any time that someone agrees to sit down with you is golden. If you go into such meetings without a purpose, you’re missing an opportunity.

April 1, 2010

Professionalism in Tough Times

If your market is teeming with short sales and foreclosures, you may find it rare to run across a transaction that goes off without a hitch. But by following these unspoken rules of real estate, submitted by real estate professionals, you can help your deals move along with much more grace.

April 1, 2010

5 People You Need to Know for Referrals

It’s great if you’re keeping your business pipeline full, but it’s even better if members of your community are doing it for you. Of course, it’s good to know the local mortgage brokers, divorce lawyers, and hair stylists, but here are some other active community members that could help you grow your client list.

April 1, 2010

What They Like About You

REALTOR® Magazine spoke with a handful of consumers who participated in the NATIONAL ASSOCIATION OF REALTORS®’ 2009 Profile of Home Buyer and Sellers. Our goal: to highlight the professional qualities that make customers want to do business with you again and again.

April 1, 2010

Showcasing Real Affordability

Is there more you could be doing to let potential buyers know the true cost of living in a home? Here are some strategies worth exploring.

March 1, 2010
Katherine Tarbox

Creating Buyer Urgency

The 90-Day Certain Sale program uses an online bidding process, combined with aggressive pricing strategy, to sell selected listings quickly.

November 1, 2009
Katherine Tarbox

Get First-timers to Closing

First-timers need serious guidance. Here’s how to overcome three false assumptions that can derail first-time buyers.

October 1, 2009
G.M. Filisko

9 Ways to Beat Negativity

Jon Gordon, author of The No Complaining Rule: Positive Ways to Deal With Negativity at Work shares advice on how to come out ahead in this tough market.

April 1, 2009

5 Innovative Ways to Market Yourself

The average home owner moves once every seven years. Here are some ways that real estate practitioners are staying top-of-mind.

April 1, 2009

6 Questions Foreclosure Buyers Should Ask

Here are some vital questions to ask before investing in a foreclosed property.

April 1, 2009

4 Questions You Need to Answer Today

Although buyers and sellers may have the information right in front of them, they don’t always fully understand the meaning. Your job is to offer the expert insights that will help them interpret the information.

April 1, 2009

Be a Real Estate Matchmaker

Finding a perfect match isn’t always easy, but the growth of online forums for swapping homes is widening the base of potential suitors and pushing the idea mainstream.

March 1, 2009
Michelle Hofmann

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