7 Tips for Showing Property in the Dead of Winter
February 1, 1996
It's February. Roads in many parts of the country are icy and hazardous, skies are gray, temperatures are frigid, and days are short. How can you possibly show property under those conditions? Try these tips from Maureen Murray, a salesperson with Weichert, REALTORS®, Clinton, N.J.
- Determine ahead of time the best place to park. Have the sellers shovel out some parking spaces if necessary.
- Provide prospects with drinks and snacks while driving to various properties.
- Make sure sellers have a mat inside the front door for wet shoes and boots.
- Light candles throughout the house. And if the sellers have a fireplace, have them light a fire. Prospects are likely to feel more at home with those touches. But don't light any fires if the sellers aren't home.
- Make sure lights are on, and adjust drapes, blinds, and shades to let in as much daylight as possible.
- Display pictures of the property showing what it looks like in spring, summer, and fall.
- For open houses, carry a long screwdriver so that you can bore holes in the frozen ground and set up your sign.
Office caravans may need a jump start on bleak days, too. Sandy Mehl, a manager with Weichert's Kingston, N.Y., office, suggests that you make sure all your salespeople are comfortably and warmly dressed and prepared with jumper cables, a full tank of gas, and chains or other traction devices.
"During one storm, there wasn't a car on the road except for our caravan of salespeople," Mehl says. "But it was probably our best tour; we were dressed for the weather and had thermoses of hot chocolate.
"Sellers were so impressed with us. We were like mail carriers: Not snow or rain or heat or gloom of night stays these salespeople from their appointed rounds."
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