Your Most Creative Marketing Ideas

What's the most creative thing you've done to market a home?

April 1, 2010

“To revitalize interest in a stigmatized property, I contacted every real estate agent who had sold in the area within the last year-and-a-half. I wrote an e-mail in the first person from the house. The house told its story of how it missed its owner and was seeking a new one that was as loving and caring as its former one had been. The house also explained what it felt was its own best features. I had six showings the next day and an acceptable contract within two days. A silly idea, but it worked.” −Doyle Cox, Champions Real Estate Group, Richmond, Texas

“I have a sign rider that says ‘Google this address.’ Consumers who do a Web search will see my site, blog, and, all the other social media sites that give the seller incredible online exposure. It makes it easy for the buyer to see everything about the property in one spot.” −Bill Gassett, RE/MAX Executive Realty, Hopkinton, Mass.

“Yes, price is important, but terms can be even more powerful in today’s market. There are many good buyers out there who can’t qualify for a loan right now. I sold a home in 10 days at 10 percent above asking price by advertising ‘Owner Will Carry.’ By the way, the owner could have but didn’t end up carrying. We got a conventional buyer but had twice the interest because of the advertising.” −Dawn Rickabaugh, Rickabaugh Realty Inc., Temple City, Calif.

“Our office is in the heart of our downtown corridor with large amounts of foot traffic day and night. I have compiled our listings into a slide show and put them up on a digital picture frame in our storefront window so that all of our listings get cycled exposure with bright pictures and details. The frame really gives a techy look with style and also allows us to advertise upcoming events and promote our agents.” −Dominic Tartaglia, Tartaglia Realty, San Luis Obispo, Calif.

“Real estate companies hire me to do pre-listing inspections, and they use the report as a marketing tool. I even have a sign that can be installed next to the For Sale sign, stating that the house has been "pre-inspected" and is "Move-In Certified." At the seller’s choice, we can upload the inspection report to a Web site, www.moveincertified.com. Great marketing for the Sunday drive-by crowd.” −William Decker, Decker Home Services LLC, Skokie, Ill.

“I have a membership at Animoto and I make virtual tour slide shows with funky music, then post them to YouTube. Clients love it, and buyer interest is piqued by something different.” −Vanessa Stalets, RE/MAX Elite, Brentwood, Tenn.

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