Laura Worthington doesn’t let shiny new homes dull the luster of her resale listings in potential buyers’ eyes. To compete in an area of Las Vegas where 60 percent of listings are new homes, Worthington, ABR®, CRS®, pulls out all the marketing stops.
Natasha Motev has no fear of saying goodbye to sellers who want to overprice their homes. If Motev sounds like the embodiment of self-assurance, that’s no surprise. She learned early in life to adapt to challenging situations.
The worlds of high tech and country living meet up each week in Elyse Harney’s Country Journal, an e-mail newsletter she sends to past customers, clients, and city folk longing to visit—and possibly move to—the countryside.
If there’s a way to save time or money with technology, Edwin Ordubegian has figured it out. With a mere four years of real estate sales experience, Ordubegian has used technology to help him net $26 million in sales while working 50 hours or less a week.
Anna Hankins sold a computer business nine years ago and spent two years in retirement before turning to real estate. Now, she uses her computer expertise, experience as a retiree, and knowledge of Fairhope’s amenities to net sales.
It’s not hard for Nancy Lee Clancy, an associate broker at Jackson Hole Realty in Jackson, Wyo., to find buyers. The resort community offers beautiful vistas as well as skiing, hiking, and fishing opportunities for outdoor enthusiasts. What is hard to find is real estate—especially affordable real estate.
Broker Bob Ritchey used to market properties the conventional way. He’d put pictures of his listings and himself in local newspapers. Some years it worked well, but some years it didn’t. His approach--and his hit-or-miss results--changed five years ago when Ritchey turned to direct response marketing.
Stephen McKenna, a real estate salesperson with Bowes/Pennell & Thompson GMAC Real Estate, Arlington, Mass., admits he wasn’t always the successful team player he is today. Since then, he's created a team to handle the different aspects of his business.
When Kevin Barbarita started in the business--at the tender age of 19--he feared his boyish face would keep him from selling homes. But 10 years later, Barbarita finally broke down and plastered his mug on his advertisements and Web site.
For most salespeople, being the No. 1 producer in town would be reason to celebrate. But for Bonnie Clement of Stovroff Realty in Amherst, N.Y., the joy of smashing all sales records for her office last year was muted by the death of her husband.
In a city known for ethnic diversity, the Matats fit right in. Samy Matat grew up in Egypt, where his parents had a real estate investment company. He came to the United States in the early 1980s. Jackie grew up in Peru and moved here in 1989.
For Young Kim, what counts are qualities that have always been important in sales--friendliness, honesty, and a sincere desire to be of assistance--but that sometimes get overshadowed in a red-hot market.