Anna Hankins sold a computer business nine years ago and spent two years in retirement before turning to real estate. Now, she uses her computer expertise, experience as a retiree, and knowledge of Fairhope’s amenities to net sales.
It’s not hard for Nancy Lee Clancy, an associate broker at Jackson Hole Realty in Jackson, Wyo., to find buyers. The resort community offers beautiful vistas as well as skiing, hiking, and fishing opportunities for outdoor enthusiasts. What is hard to find is real estate—especially affordable real estate.
Broker Bob Ritchey used to market properties the conventional way. He’d put pictures of his listings and himself in local newspapers. Some years it worked well, but some years it didn’t. His approach--and his hit-or-miss results--changed five years ago when Ritchey turned to direct response marketing.
Stephen McKenna, a real estate salesperson with Bowes/Pennell & Thompson GMAC Real Estate, Arlington, Mass., admits he wasn’t always the successful team player he is today. Since then, he's created a team to handle the different aspects of his business.