Sales & Marketing

Real estate sales tips, strategies, and marketing information to help you succeed

How to Run Effective Facebook Ads

These four tips will help agents take advantage of the marketing tools offered by the social media giant.

The Secret to a 22-Year Client Relationship

How Florida real estate pro Charlotte Hedge turned a chance referral into a loyal client who has filled her pipeline with new business for decades.

6 Steps to Creating a Great Client Newsletter

Learn how useful content and personalization will improve open rates and click-throughs.

Meet Real Estate’s ‘Beatles Guy’

Learn how you can mix your business with your life’s passion like this Nashville broker, who has leveraged his love of the Beatles to grow his brand.

Relationship Management Advice

Appealing to Buyers

Selling Difficult Listings

Tell Us Your Sales Story

Did you recently sell a challenging listing? Or perhaps you have a funny story to share about life in the field, or an especially important lesson you learned in your first year of real estate. We want to hear about it!

Finding Your Niche

It may seem glamorous and exciting to do business with the 1 percent, but it’s not exactly easy—and it’s definitely not for everyone.