Sales & Marketing

Real estate sales tips, strategies, and marketing information to help you succeed

6 Tips to Turn Sellers Into Buyers

Content sponsor Quicken Loans® offers advice for making sure sellers enlist your help when they’re ready to purchase their next home.

Why Staging Matters

In its early years, staging was occasionally used in vacant and hard-to-sell homes. Nowadays, more listings are staged than ever. Here’s why.

Avoid Cyber Liability

Failure to warn clients about wire fraud scams could mean financial loss for your clients—and legal trouble for you.

A ‘New Normal’ for Pros in the Age of Coronavirus

Consumers are still buying and selling homes—and they’re relying on their agents more than ever for guidance during this period of uncertainty.

Relationship Management Advice

Working With Clients

young homebuyers

Go in for the Assist

Help renters leap into ownership with loan programs that offer down payment assistance—but make sure your clients know what they’re getting into.

Selling Difficult Listings

Fire damaged home

Out of the Rubble

Even a fire-ravaged home can attract a successful offer, one agent’s determination proves.

Tell Us Your Sales Story

Did you recently sell a challenging listing? Or perhaps you have a funny story to share about life in the field, or an especially important lesson you learned in your first year of real estate. We want to hear about it!

A Growing Niche

Here are some tips that can help you better understand the wellness trend in real estate.