Sales & Marketing

Real estate sales tips, strategies, and marketing information to help you succeed

‘Omnichannel’ Marketing Ensures Stronger Lead Capture

It’s a mistake to forsake traditional media in your marketing plan. Even as our world becomes more digitized, it’s wise to use all platforms for ads.

Unlocking Inventory

Real estate pros are seeking—and finding—solutions for persistent housing shortages across the nation.

Use Instagram to Build a Community, Generate Leads

Agents who were willing to knock on doors and send mailers in the past should now “hustle with social media, because this is what is going on today.”

Do You Know Who You Are Calling?

Your phone marketing strategy could land you in legal trouble.

Relationship Management Advice

Working With Buyers

home as prize in claw machine game

Unlocking Inventory

Real estate pros are seeking—and finding—solutions for persistent housing shortages across the nation.

Selling Difficult Listings

large dog running upstairs with agent

In the Trenches: Down, Boy!

A collection of stories from real estate professionals detailing crazy, funny, or poignant experiences that have happened on the job.
A cottage renovation concept

Beware of the Flip

Sparkling new quartz countertops, polished hardwood floors, stainless steel kitchen appliances. Aren’t your buyers lucky? But when sellers...

Tell Us Your Sales Story

Did you recently sell a challenging listing? Or perhaps you have a funny story to share about life in the field, or an especially important lesson you learned in your first year of real estate. We want to hear about it!

Online Marketing Tips

Maintaining a blog can build your credibility, educate your target audience, and help you reach new clients.