Sales & Marketing

Real estate sales tips, strategies, and marketing information to help you succeed

How to Tell a Client, ‘You’re Fired!’

When it’s time to end a business relationship, learn how to do it with finesse.

A Powerful Sphere Can Boost Your Paycheck

The connections you’ve formed in real estate serve as ambassadors to your business and can help clients see your worth as an agent more clearly.

Your Questions About ADUs Answered

Find out whether this is a good housing option for your market.

Lessons From a Bad FSBO Purchase

This real-life client experience may help brokers and their agents better communicate the value of using a REALTOR®.

Selling Difficult Listings

Relationship Management Advice

Marketing Your Business

Tell Us Your Sales Story

Did you recently sell a challenging listing? Or perhaps you have a funny story to share about life in the field, or an especially important lesson you learned in your first year of real estate. We want to hear about it!

Rookie Coach

Getting started in real estate isn't easy. Here's some advice for those who are just starting out.

Man taking selfie in front of laptop computer.

How New Agents Build an Online Brand

Rookies may be under the impression that they can’t build a business presence until they’ve completed a successful deal, but that's not so.