Sales & Marketing

Real estate sales tips, strategies, and marketing information to help you succeed

Inventory Woes Aren’t Slowing Down Home Sales

Existing-home sales climbed in October even as buyers continue to complain there aren’t enough homes for sale.

The 15 Hottest Housing Markets Right Now

The fastest sales and strongest buyer interest are concentrated in metros near big cities.

Home Prices Climb Across US Metros

The median sales price of single-family existing homes rose 16% in the third quarter, an increase of $50,300, according to NAR's new housing report.

The Priciest ZIP Codes in 2021

Seventy percent of the top 100 most expensive real estate markets in the country are located in California.

Relationship Management Advice

Working With Clients

Ellen Coleman

Too Many Bids

In a multiple-offer situation, help your seller clients identify—and your buyer clients create—strong offers.

Selling Difficult Listings

Tell Us Your Sales Story

Did you recently sell a challenging listing? Or perhaps you have a funny story to share about life in the field, or an especially important lesson you learned in your first year of real estate. We want to hear about it!

Best Business Practices

Agents are relying on technology more than ever to communicate with clients and show houses.