Sales & Marketing

Real estate sales tips, strategies, and marketing information to help you succeed

Earnest Money: A Primer for New Agents

Get an overview of what real estate agents and their clients should know about earnest money and how it impacts the real estate transaction.

Will the Market Get the New-Home Supply It Needs?

At the International Builders Show, economists predict greater opportunities for construction in 2020.

13 Cutting-Edge Updates for the Smart Home

The 2020 Consumer Electronics Show introduced new and improved technology that will make living in a home much easier and efficient.

Lessons Learned From Disastrous Transactions

Three brokers share tales of woe and how they corrected a situation on behalf of their clients.

Relationship Management Advice

Working With Clients

Selling Difficult Listings

Fire damaged home

Out of the Rubble

Even a fire-ravaged home can attract a successful offer, one agent’s determination proves.

Tell Us Your Sales Story

Did you recently sell a challenging listing? Or perhaps you have a funny story to share about life in the field, or an especially important lesson you learned in your first year of real estate. We want to hear about it!

Best Practices

Boosting the marketability of a lingering listing is your top sales concern. And we have plenty of recommendations to achieve that goal.