Sales & Marketing

Real estate sales tips, strategies, and marketing information to help you succeed

FSBOs Usually Soar in a Hot Market. Not This Time

Housing volatility pushes more sellers to work with real estate pros rather than go it alone. Here’s how to capitalize on interest in your services.

Double-Digit Home Price Gains in Q2 Erode Affordability Even More

“Home prices have increased at a pace that far exceeds wage gains, especially for low- and middle-income workers,” says NAR’s chief economist.

8 Steps to Build (or Rebuild) Your Social Media Presence

New agents starting out and seasoned pros returning from a hiatus can use these tips to engage followers.

Study: It’s the Most Expensive Year to Move Ever

Some states and cities are seeing costs rise by nearly 40% year over year. Find out where home buyers are facing the highest hikes.

Relationship Management Advice

Working With Clients

Selling Difficult Listings

Tell Us Your Sales Story

Did you recently sell a challenging listing? Or perhaps you have a funny story to share about life in the field, or an especially important lesson you learned in your first year of real estate. We want to hear about it!

Drive With NAR Podcast

This new podcast provides insights about the sales strategies, resources, and industry tools your fellow REALTORS® are using to steer their business forward.

Listen now

Best Business Practices

Agents are relying on technology more than ever to communicate with clients and show houses.