Sales & Marketing

Real estate sales tips, strategies, and marketing information to help you succeed

How Big Is the Gender Divide in Housing?

Find out what home features women really care about and how they differ from their male counterparts.

Closing Anywhere, Anytime Helps Brokers Add Value

A growing number of attorneys and title companies are making real estate closings more convenient for buyers, sellers, and refinancers.

One Brokerage’s Sustainability Story

Learn how to start a green movement by simply filling a marketplace void and meeting consumer demand.

How I Staged It: The Fabulous Foyer

Good interior design starts at the front door of the home.

Relationship Management Advice

Working With Clients

Selling Difficult Listings

frightened people

10 Most Horrifying Decorative Trends

October is the month for thrills and chills, but your sense of interior design shouldn’t be what’s scaring people. Avoid these decor choices.
"Pyramid" house outside of Phoenix, Ariz.

Properly Priced Pyramid

A seller with a love of ancient Egyptian monoliths needed a dose of reality and a buyer with flair.

Tell Us Your Sales Story

Did you recently sell a challenging listing? Or perhaps you have a funny story to share about life in the field, or an especially important lesson you learned in your first year of real estate. We want to hear about it!

Generate More Leads

Stay ahead of communication changes and include texting in your prospecting and lead conversion strategy.