Sales & Marketing

Real estate sales tips, strategies, and marketing information to help you succeed

In the Trenches: Doing Business During the Pandemic

Real estate practitioners share candid, inspiring tales of how they’ve adapted to working through the crisis.

The MLS Long Game

Multiple listing services are reinforcing their value proposition in the face of market disruptors—both recent and long-simmering.

Understanding Hidden Bias

How our "cave minds" can undermine our intentions.

Managing Home Inspection Fears During the Pandemic

With fearful sellers backing out of the market, make it a top priority to understand how to conduct remote inspections and proper sanitization.

Relationship Management Advice

Working With Clients

Selling Difficult Listings

Tell Us Your Sales Story

Did you recently sell a challenging listing? Or perhaps you have a funny story to share about life in the field, or an especially important lesson you learned in your first year of real estate. We want to hear about it!

Best Business Practices

Agents are relying on technology more than ever to communicate with clients and show houses.