Sales & Marketing

Real estate sales tips, strategies, and marketing information to help you succeed

How Young Buyers Are Redefining ‘Luxury’

Many millennials are showing interest in high-end homes, but their property wish lists may look different than those of typical wealthy house hunters.

Facing the Reality of Real Estate

A young New Jersey agent thought selling real estate would a slam dunk. He later learned, “It’s not a sprint, it’s a marathon.”

A Smorgasbord of Farm Community Options

Learn about the features of seven U.S. agrihoods.

75 Years of VA Home Loans: ‘We Can Enjoy the American Dream’

This week marks the 75th anniversary of the GI Bill, which created the VA home loan program—an avenue bringing military business your way.​​​​​​​

Relationship Management Advice

Working With Buyers

Selling Difficult Listings

A cottage renovation concept

Beware of the Flip

Sparkling new quartz countertops, polished hardwood floors, stainless steel kitchen appliances. Aren’t your buyers lucky? But when sellers...
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A 14-Year Path to Closing

Texas broker Jay Gohil learned the importance of consistent customer service after it took him nearly a decade and a half to sell a listing.

Tell Us Your Sales Story

Did you recently sell a challenging listing? Or perhaps you have a funny story to share about life in the field, or an especially important lesson you learned in your first year of real estate. We want to hear about it!

Best Business Practices

Here are tips on how to start a Facebook audit to improve your business page's ROI.