Sales & Marketing

Real estate sales tips, strategies, and marketing information to help you succeed

An Imperfect Story Resonates With More Clients

When you tell clients about your experiences with past customers to demonstrate your expertise, don’t make up happy endings that never happened.

Building a Powerhouse Female-Run Brokerage

By making collaboration, transparency, and agent retention top priorities, a Texas-based real estate company changed its market for the better.

5 Steps to Become More Comfortable on Camera

For many agents, the barrier to entry for video marketing comes from within. Here are five ways to feel more natural in front of the camera.

Tap Your Own Expertise to Build Your Portfolio

The strategies you employ for clients in your business can work for your own real estate investment interests.

Relationship Management Advice

Working With Clients

Selling Difficult Listings

frightened people

10 Most Horrifying Decorative Trends

October is the month for thrills and chills, but your sense of interior design shouldn’t be what’s scaring people. Avoid these decor choices.
"Pyramid" house outside of Phoenix, Ariz.

Properly Priced Pyramid

A seller with a love of ancient Egyptian monoliths needed a dose of reality and a buyer with flair.

Tell Us Your Sales Story

Did you recently sell a challenging listing? Or perhaps you have a funny story to share about life in the field, or an especially important lesson you learned in your first year of real estate. We want to hear about it!

Generate More Leads

Stay ahead of communication changes and include texting in your prospecting and lead conversion strategy.