Sales & Marketing

Real estate sales tips, strategies, and marketing information to help you succeed

A Team Approach: How Brokers Attract Top Talent

In a team setting, agents can focus on what they do best. Brokerages can offer the same for team leaders. Learn how to recruit and retain teams.

New Tech to Outfit Your Brokerage From CES 2020

Check out some of the latest offerings in the tech world to smarten up your real estate office.

Experts: Lack of Tax Incentives Hurting Homeownership

Policy analysts say new tax measures to boost affordable housing are necessary to keep homeownership attractive.

Restoring the Norm of Cooperation

Multiple listing services have until May 1 to implement the new Clear Cooperation policy, requiring participants to list publicly marketed homes.

Relationship Management Advice

Working With Clients

Selling Difficult Listings

Fire damaged home

Out of the Rubble

Even a fire-ravaged home can attract a successful offer, one agent’s determination proves.

Tell Us Your Sales Story

Did you recently sell a challenging listing? Or perhaps you have a funny story to share about life in the field, or an especially important lesson you learned in your first year of real estate. We want to hear about it!

Cool Tools

Sharing your REALTOR® pride in your online marketing has just gotten a whole lot easier.