Erica Christoffer is the product manager for REALTOR® Magazine, driving growth and helping make data-driven decisions for the editorial products and programs that fall under the publication's umbrella. Erica also co-manages the magazine's 30 Under 30 program. During her tenure as an editor, she wrote and edited hundreds of articles for the magazine and launched the Broker to Broker section. Connect with Erica via email: email@example.com.
E-greeting Cards, 360-degree photos, Flashy Marketing CDs
A monthly rundown of the latest gadgets that can help you succeed in real estate.
December 1, 2008
'Tis the Season for Greetings
Get those holiday cards or client birthday greetings out with just a few clicks—by visiting Idiooz.com. This e-greeting card Web site offers professional-looking e-greetings that can be created by the thousands and then preprogrammed to be sent out on any day you choose. The site has a special real estate section with For Sale and Just Sold cards, too. You can even personalize greetings with a company logo. With the cost of postage on the rise, Idiooz.com can be one way to save on your holiday card costs. Subscriptions start at $29 for an unlimited number of cards. Idiooz.com; Las Vegas; www.idiooz.com.
Transform any room into a three-dimensional, 360-degree experience with Photosynth. Created by Microsoft Live Labs, Photosynth fuses digital pictures using technology that analyzes each photo for similarities to create an overlapping panorama. Imagine standing in the middle of a living room and snapping photos in every direction around you. Upload the photos into the software to automatically recreate the environment. Photosynth images can be used on Web sites or in marketing and advertising. It allows real estate professionals to engage prospective buyers by showing every inch of a property without stepping foot inside. Viewers can feel as though they are standing in the home or looking at a panorama from the yard. Photosynth is available for free. Microsoft; Redmond, Wash.; 800-426-9400; www.photosynth.com.
Reach Buyers with Video
Introduce yourself to prospective buyers via video with these new customizable CDs from HomeHunter. The product lets you create multimedia CDs that include your video introduction, contact info, client testimonial videos, and links to your Web site. A HomeHunter window features useful tools such as a mortgage calculator, an affordability calculator, neighborhood profiles with information about schools, and access to interactive maps. The program can direct users to your Web site, and the HomeHunter tools stay open in a separate window while the client browses for homes. Discs start at $2.75. 4ecard.com Inc.; Northbrook, Ill.; www.homehuntercd.com.