Positive Thinking, Branded E-mails, and Free Screen Capture Software

A monthly rundown of the latest gadgets that can help you succeed in real estate.

May 1, 2010

Think and Talk Positive

Positive thinking can be a powerful tool to help you reach your goals and even reduce stress. That’s why Houston-based real estate pro Jonathan de la Garza created the Positive Pin. The lapel clothing magnet features a plus sign in a thought cloud, signifying positivity, creativity, and motivation, he says. Not to mention that it’s a great conversation starter. Ten percent of every sale is donated to a charity—the World Wildlife Fund, the Ronald McDonald House, or Scouts Honor Rescue. A pink Positive Pin also is available with 20 percent of proceeds going to the Susan G. Komen Foundation for breast cancer research. $5 each. Positive Pin; Houston; 713-213-2113; www.positivepin.com.

Letterhead for E-mails

Create stronger visual branding and link your e-mails to your Web site with "smart" e-letterheads. The embedded live links in Fabusend’s letterheads direct traffic to your Web site, listings, blog, or other online destinations of your choice. The software plugin is compatible with nearly all the major e-mail clients (including Outlook, Hotmail, Yahoo, Gmail, and others). Preview your message before you hit send; then use the client dashboard to track the e-mail’s open rates and the links’ popularity. A premium package with live embedded links is $238 per year. Enter the discount code Fabu101 to receive $100 off. Fabusend Media; Vancouver, British Columbia; 604-628-7576; www.fabusend.com.

A Snapshot of Your Web Site

Want to include an image of your Web site in printed marketing materials? This no-cost screen capture application lets you grab a region, window, or entire screen of a Web site and convert it into an image file. You can resize and add effects with Screenpresso’s built-in editing software: Create text boxes,use arrows to point out specific areas of the site, or blur confidential data. You can also use the tool in conjunction with presentations and demonstrations. The screenshot history feature lets you store up to 100 images, sorted by date. Attach image files directly to e-mails or send to Twitter. Free. Learnpulse; Toulouse, France; contact@screenpresso.com; www.screenpresso.com.

Erica Christoffer
Product Manager

Erica Christoffer is the product manager for REALTOR® Magazine, driving growth and helping make data-driven decisions for the editorial products and programs that fall under the publication's umbrella. Erica also co-manages the magazine's 30 Under 30 program. During her tenure as an editor, she wrote and edited hundreds of articles for the magazine and launched the Broker to Broker section. Connect with Erica via email: echristoffer@nar.realtor.