Fanciful Keys, an All-in-One CRM, and e-Cards for Snail Mail

July 18, 2012

Lock in Repeat Business

Michele Lilley uses her lifelong fascination with keys to create what could be the perfect closing gift. Her hand-cast key designs—from French corsets to cowboy boots to pudgy Buddhas—vary as widely as your customer base. Many designs sparkle with embedded Swarovski crystals. And speaking of bling, Lilley provides a list of her celebrity clients and the key designs they’ve chosen, so your clients will know they’re in good company. $18–$50. Keys to My Castle; Manhattan Beach, Calif.

Have Your CRM and E-mail It, Too

IXACT Contact isn’t just any customer relationship management software. It’s an e-mail marketing platform and a ready-to-send monthly e-newsletter all in one. Choose between a variety of e-mail templates or send your contacts a professionally designed e-newsletter written by real estate marketing experts. The system allows you to track each click, so you can tailor your communications to fit your address book. $34.95 per month. IXACT Contact Solutions; Toronto.

Putting the “IRL” in e-Cards

Have you ever seen an e-card hanging on a mantle? Of course not, but that doesn’t mean you need to wait in line at the post office to make a lasting impression. ThankYouPro’s free iPhone/iPad app enables you to send one of 23 preset thank-you cards (with the option to create custom designs) via first-class mail. The cards can feature your own handwriting, using a printing process that makes them look and feel handwritten. Your card will arrive with a first-class stamp and your return address. $2.99 per card; first card free. ThankYouPro; Glen Allen, Va.

Meg White

Meg White is the former managing editor of REALTOR® Magazine.