The thing about QR codes is that they don’t always work. Rather than forcing prospects to try scanning your brochure with their smartphone over and over again, now you can hand them a brochure or business card with a built-in USB device, known as a Webkey, instead. Users simply insert the Webkey into any USB port, which leads them to whichever Web page you have chosen. The customizable print media campaigns include access to sophisticated tracking software so you know how customers are using them. You can change up your campaign whenever you want without ordering a new batch. You can change the key’s destination from a particular page on your Web site to a direct line to your Facebook “Like” button. Webkey’s product line offers magnets, brochures, key chains, and even a traveling mouse with a custom button users can press to go directly to your site. The marketing possibilities are nearly endless. Starts at $1.97 per key, Webkey Line, Palm Beach, Fla., www.webkey.com.