Though it is one of the most effective real estate marketing tools, social media must be used with finesse and know-how. Avoid these missteps and you’ll be on your way to creating a robust community around your brand.
Impressive images and video are essential to showcase your properties in the best light. But do you have the right tools? Whether you’re hiring a professional photographer or shooting your own listings, know the equipment necessary to take high-quality photos.
Technology makes it easy to automatically queue up ads and follow-up materials to attract more prospects with less hands-on time. But chatbots and drip campaigns will fail if you don't impart a human touch.
Fuel economy and engine performance aren’t the only things to consider when mulling a switch from a gas-powered vehicle. New hybrid models may help you get to and from appointments and showings much quicker.