The client pipelines of many real estate pros are inextricably tied to outdated processes like direct mail and paying portals for leads. But what if artificial intelligence could provide a better way for agents and brokers to control their online marketing?
Too often agents neglect to tie their in-person and online marketing plans together. Here are some ideas for how to bring your efforts into alignment across multiple platforms.
At NAR's iOi Summit, technologists from both inside and outside the real estate world explored the innovations that will have an impact on the industry in the coming years.
It doesn’t have to be complicated. Smartphone calendars may be enough for your business, but interactive scheduling tools can provide more detailed information. Here’s what your colleagues are using.
Whether it’s impressive new displays or easy-to-use productivity tools, content sponsor Lenovo offers the latest advancements (and exclusive deals) that can benefit real estate professionals’ businesses.
Though it is one of the most effective real estate marketing tools, social media must be used with finesse and know-how. Avoid these missteps and you’ll be on your way to creating a robust community around your brand.
Net neutrality leads the list at this week’s legislative conference as experts discuss a range of pressing technological issues facing Congress and real estate professionals.
The term artificial intelligence can spark sci-fi images of a robot army taking over the world. But in reality, AI is simply building on existing technology to help you work more efficiently.
Keeping track of clients and performing well-timed interactions with them is a simple recipe for success—but for the busy real estate professional, that’s easier said than done.
