Find out what the most successful young agents and brokers use to stay organized and consistent, as well as close more deals.

Net neutrality leads the list at this week’s legislative conference as experts discuss a range of pressing technological issues facing Congress and real estate professionals. 

Keeping track of clients and performing well-timed interactions with them is a simple recipe for success—but for the busy real estate professional, that’s easier said than done.

Rookies may be under the impression that they can’t build a business presence until they’ve completed a successful deal, but that’s simply not true.

Social media can build your reputation and attract business. But it can also invite attention from criminals.

Real estate pros who’ve lost money to scammers say their sense of security has been harder to rebuild.

Impressive images and video are essential to showcase your properties in the best light. But do you have the right tools? Whether you’re hiring a professional photographer or shooting your own listings, know the equipment necessary to take high-quality photos.

Technology makes it easy to automatically queue up ads and follow-up materials to attract more prospects with less hands-on time. But chatbots and drip campaigns will fail if you don't impart a human touch.

Disabuse buyers and sellers of these common misunderstandings about what constitutes a true smart home and what different technology features are actually worth.

Your clients will turn to you for information on the latest smart-home devices, so here are a few you should know about now.

Client testimonials are crucial to building a robust real estate brand, but you need to learn how to collect and use them correctly in order to get the most out of this vital marketing asset.

The right information at the right time can help you turn potential customers into lifelong clients. Here’s a guide to what kind of online communications work best and when to deploy them.