Pamela Geurds Kabati is the former publisher of REALTOR® Magazine and senior vice president of communications for the NATIONAL ASSOCIATION OF REALTORS®.
Online Finds: Make NAR Your First Superhighway Stop
January 1, 1996
Why Use a REALTOR®? Point Consumers to Answer on Internet
Dealing with cybersavvy consumers? Then you may want to put this site to work for you in your business and marketing materials: http://www.realtor.com., the NATIONAL ASSOCIATION OF REALTORS® and REALTORS Information NetworkTM (RIN) Web site. Consumers who visit the site will find information about the importance and value of using a REALTOR®, tips on homebuying and homeselling, and information on how the REALTOR® organization works to protect private property rights. Information about RIN is also available at the site.
And Speaking of RIN, How Does It Compare With Commercial On-Line Services?
If you've heard about RIN and are wondering how it compares with commercial on-line services such as America Online, CompuServe, or Prodigy, it doesn't. RIN is not a public commercial service; instead, it's "a private business network owned by REALTORS® and designed for REALTORS®," according to RIN officials. A wholly owned subsidiary of the NATIONAL ASSOCIATION OF REALTORS®, RIN has the mission to ensure that the REALTOR® remains central and essential to the real estate transaction and to enable the REALTOR® to add value to the consumer by providing information and consultation to facilitate the sale. The network features discussion areas on critical topics that put you in touch with industry experts; a 24-hour on-line shopping service for business products and services; tools to help REALTORS® list, market, manage, and sell property; daily industry news updates and a personalized news clipping service; and access to the Internet. That's the private side of RIN.
The public side of the network, accessible through the NAR home page on the Internet at http://www.realtor.com, offers you a cost-effective way to advertise your property listings to the estimated 30 million consumers on the Internet. For more information, call the RIN fax-on-demand, 402/220-2134.
Get the Latest on Your Investments
Keep tabs on your mutual fund investments at networth.galt.com, advises a recent issue of Money magazine. The site offers daily quotes for most mutuals and allows you to search a database of 5,000 funds for those that meet specific criteria of your choosing.
Internet Real Estate Directory Hosts Thousands of Links, Industry News
A great stop for real estate information on the Internet--after the NAR-RIN Web site, of course--is the Internet Real Estate Directory at http://www.ired.com. The site provides thousands of links to other real estate--related sites on the Internet, rates the sites as good and not so good, and warns you about which links are likely to take a long time to load. In addition, the site includes news about the real estate industry. REALTOR® Becky Swann, of Grapevine, Texas, is one of the site's founders.
Tax Time Made Less Taxing
With tax filing time just around the corner, you may find these sites handy. At http://www.tns.lcs.mit.edu/uscode/, you can find the complete federal tax code and features to help search out the information you need. And at ezone.com/taxman/, you'll find links to free federal and state tax forms, tax tips, information on how to file your tax forms electronically, and the federal Internal Revenue Service. If you don't want to bother, tell your tax preparer about these sites.
AOL Real Estate Forum Is Good Launch Pad for Cyberspace
If you're planning your first trip to cyberspace in search of real estate information, America Online's Real Estate Forum is a good pick. The service has a very intuitive, easy-to-use interface, is chock-full of useful information, and requires only that you know how to point and click with a mouse to use it. You can access an extensive array of real estate information, network with peers, and participate in live weekly chats with other real estate professionals in the AOL forum, hosted by real estate author Peter G. Miller. Once in AOL, shortcut to the Real Estate Forum by clicking on "Go To" in the top menu bar and typing in real estate. To subscribe to AOL, call 800/827-6364. Cost is $9.95 per month for five hours and $2.95 for each additional hour.
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