Conference Preview: Tasty Technology Bytes

December 1, 1996

Productivity. Performance. Profits. If you're looking to enhance all three, you won't want to miss the 1997 REALTORS® Technology Conference & Exposition at the Wyndham Anatole Hotel, Dallas, Feb. 3-4.

In addition to the 150-booth trade exposition, the two-day conference is packed with education sessions led by experts and fellow practitioners who can give you firsthand insight into what technologies will take you to the cutting edge.

Here's a sample of sessions you'll find:

''Taking Mobile Technology to Extraordinary Heights''--There’s a difference between portability and mobility, and Steve Lair will explain it. Lair, vice president, Worldwide Marketing & Sales, Personal Productivity Products, for Texas Instruments, will tell you how to become truly mobile using current technologies and give you insight on the latest innovations--wireless networks and teleconferencing.

''How to Start a Real Estate Home Office''--If you're setting up a home office, you'll need to leap a couple of hurdles. Last May, Today's REALTOR® introduced you to Melvin Simpson, an innovative broker who runs a 20-salesperson company from his home. Now you can meet Simpson, broker-owner of TeamOne Real Estate Network Inc., Dallas, and Judy McCutchin, a salesperson with RE/MAX–Preston Road North, Dallas. They'll share their experiences with home office organization and maintaining the work ethic and focus needed to make working at home a success.

''Increase Your Net Profits on the NET''--You can increase your knowledge of Internet usage, hear which search engines generate the most leads, and learn to avoid typical site design mistakes. Reginald Gupton, a salesperson with Keller Williams Front Range Properties, Boulder, Colo., will share what he's learned about making Web marketing profitable.

For full program details, visit the NAR home page at http://www.realtor.com and access ''REALTOR'' Corner--NAR Meetings,'' where you can interact with the conference speakers before you arrive in Dallas. The Interactive site lets you share your level of expertise and session expectations with speakers in advance so that they can tailor their presentations to give you information that will be most valuable to you.

The registration fee for NAR members and their office staff is $80 each for the full program and $50 each for a one-day pass. The nonmember registration fee is $160 for the full program and $100 for one day.

Elyse Umlauf-Garneau is a Chicago-based freelance writer and former senior editor with REALTOR® Magazine.

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