Listings Site Gets Face-lift, New Content, Services

As any Web designers worth their salt will tell you, a Web site either evolves or dies.

October 1, 1998

REALTOR.COM is evolving. The official Web site of the NATIONAL ASSOCIATION OF REALTORS® will unveil a new face and more targeted consumer content this fall. During a testing period beginning in September, users have a chance to offer their suggestions on the redesign, available from a link at the site.

With more than 1.2 million homes from 382 MLSs, REALTOR.COM is the industry leader among online property listing sites.

To make it the ultimate online real estate resource as well, RealSelect will incorporate content to educate consumers about every stage of the buying and selling process.

The redesign isn’t a response to the recent launch of Microsoft's HomeAdvisor, says RealSelect's Brent Cohen, vice president of site design and production. RealSelect has been working on the redesign since the beginning of 1998.

“HomeAdvisor has deep content pockets, but one thing it doesn’t have is houses,” notes Cohen. “If consumers want to find a house, they’ll have to come to REALTOR.COM. And with the redesign, the site will now be the hub that connects all their homebuying needs.”

User-friendly organization will be a hallmark of the revamped site, says Cohen. “We want people to find the information that’s most relevant to them with as few clicks as possible.”

New content—some available at the rollout and some later this year—includes:

  • A neighborhood search—Before consumers find a home, they can search for areas on the basis of demographics, crime statistics, and schools. School information includes public and private schools, student-teacher ratios, number of students and computers per classroom, and scholastic activities. When consumers are satisfied with an area, they can whittle down their choices further by lot size, age of home, number of bedrooms and baths, price, and square footage. Consumers who want to find a home first can then learn about its neighborhood by clicking on the search tool.
  • E-mail notification—Consumers can register to be notified about new listings that fit their criteria. In the future, users will be able to get interest rates notifications, too.
  • Expert advice—Real estate writers will provide updated, specialized content.
  • Quickfind—A link on the home page will take consumers who know where they want to live directly to the home, REALTOR®, or neighborhood search tool. Users will still have the option to drill down to that information through a U.S. map.
  • Find a REALTOR®—The feature that lets consumers connect with you will be available through the navigation bar, home page, or text—wherever it can be interwoven.
  • Listings by E-Mail—Consumers who find a house they like can send that listing directly to their REALTOR®, family, or friends through a mail-to function.
Christina Hoffmann
Content Manager

Christina Hoffmann is the content manager for consumer homeownership, buying, and selling site HouseLogic.com, which is produced by NAR.

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