Christina Hoffmann has covered real estate and homeownership for two decades, including as REALTOR® Magazine managing editor and HouseLogic.com’s content manager, with added expertise as owner of a demanding 100-year-old house. She is currently a senior speech writer at NAR.
The Price of (Web) Success
Not sure how much a basic site will cost? Ready to upgrade yours? Here are some starter budgets for you.
April 1, 2000
It's trite but true: Web site design and programming costs vary based on your pocketbook and the level of interactivity you want. Still, we created a budget sheet with the able help of design expert Kristina Morrison of Advanced Access, Anaheim, Calif. Tallied here are some of the expenses you'll incur if you a hire a professional to create and maintain your site.
|Starter site up-front costs|
|Design (basic graphics included, 2–4 hours of programming time at $35–$75/hour)||$70–$300|
|Domain registration, good for two years||70|
|Hosting services ($35/month)||35|
|Search engine registration (Some designers include this service in the monthly hosting fee. If not, do it yourself with such services as SubmitIt.com for $59/year)||59|
|Next-generation site (with a few bells and whistles) Up-front costs|
|Design time (8–12 hours)||$280–$900|
|Virtual tour services (base price per tour about $100, usually provided by another vendor. This assumes three tours in a month.)||300|
Do-it-yourselfers, please note: Rather than the design fees, you'll need to account for the cost of Web authoring software, roughly $150–$200, and the value of your time to maintain the site.
|Ongoing hosting charges||$35/month|
Senior Speech Writer
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