Technology's Payoff for me: Satisfied Customers

September 1, 2000

Dino Ciccotti
Short Hills, N.J.

How my tech expertise makes me stand out to buyers: On my desk I have a second monitor hooked up to my laptop so that clients can view listings and data.

I also set up “client criteria profiles” in my laptop. That allows me to search the MLS and send my clients new listings every day. This information is synchronized with my Palm Vx, so I have constant access to their information. What buyers really enjoy is when I send them statistical information about different neighborhoods. I use eNeighborhoods for Realty (previously called Know the Neighborhood;

What I can offer sellers: I use Call Capture signs (, which advertise a toll-free number for recorded listing information. The great part is that when people call, the system pages me with their phone number and a code that identifies which listing they’re interested in so that I can follow up right away. I also offer my REALTOR.COM Web site, virtual home tours, Talking House signs (, cable TV advertising, Envision presentations, and the eNeighborhoods program.

Why I invested in technology: When I started selling real estate last year, I saw an opportunity to capitalize on the large market of homebuyers in our area who are Internet users.

What I’d choose for my one tech tool: My laptop, but you also need the right software to get the job done. For me, that’s Altaira MLS database (which I can access remotely from my wireless laptop), Microsoft Outlook (, and Top Producer (

How technology helps me make more money: It allows me to work with more people more efficiently.

How technology benefits my customers: My buyers get there first in our competitive North Jersey market.

Sara Geimer is the manager of REALTOR® Magazine's Good Neighbor Awards and a former senior editor with the magazine.

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