Web Reviews: Microsoft's Free Real Estate Resources

Tools of the trade: The software giant’s free business tools include step-by-step articles and easy-to-use templates for your marketing and prospecting.

May 1, 2005


You may not realize that you have access to a plethora of free business tools through Microsoft Corp. if you already use Microsoft Word, Microsoft Outlook, or any of the other software programs in the company’s Microsoft Office suites.

At the Microsoft Office Web site, you’ll find templates for creating calendars, crafting marketing materials, and best of all, business tools geared specifically for real estate professionals. Anyone can access these tools, but you won’t be able to put them into use unless you have the relevant Microsoft software, such as Word or Publisher. If you don’t use Microsoft products, you can still benefit from articles on topics like work/life balance and improving your online presence. Here are links to some of the most valuable tools found on this Web site:

  • Managing Real Estate Client Communication. In real estate, you can’t afford to miss a beat when it comes to keeping in touch with past customers and managing your current client base. To make that job easier, tap into this collection of articles and templates created solely for that purpose. Use a Word template for writing a Real Estate Client Introduction Letter or creating a Real Estate Client Communication Plan that will help you proactively manage your client relationships.
  • Tools for Real Estate Agents. Microsoft has made this page its hub for all things real estate. From here you can link to resources for Promoting Your Real Estate Web Site, or access a template for the Introduction of a New Salesperson and Creating a For-Sale Flyer. There also are a number of resources to improve your general work skills, including Tools for Time Management, Tools for Making Presentations, and Tools for Work/Life Balance.
  • Clip Art and Media. If you want to spice up your marketing materials or add a decorative touch to your newsletter, browse this vast collection of clip art and media. A search for the term "real estate" turns up more than 30 pages of results, including images of homes, real estate practitioners, and for-sale graphics. You also can find images of skylines, handshakes, and other real estate-friendly motifs.
  • 7 Steps to Successful Real Estate Marketing on the Internet. Trying to get your name out on the Web? This article spells out what to do for a more effective online presence, from owning your own domain to incorporating the Internet into your listing presentations. The content is authored by Saul D. Klein, John W. Reilly, and Mike Barnett, principals of InternetCrusade, which operates the e-PRO designation course for the NATIONAL ASSOCIATION OF REALTORS®.
Kelly Quigley

Kelly Quigley is the former managing editor of REALTOR® Magazine.

Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.