Web Reviews: The Life of Your Business

Fed freebie: This government-run Web site provides step-by-step guides to help you at each stage of your company’s life.

October 1, 2005


When you want practical, easy-to-understand advice on how to run your real estate business, you probably wouldn’t think of seeking help from the government. But this Web site gives you a reason to do just that, providing useful tips on each phase of your business: launching, managing, growing, and getting out. The site is simple and attractive, and provides everything from hiring procedures to financing arrangements. Each section includes checklists, how-to guides, government forms, and links to outside sources where you can learn more. Here are some useful sections of the site that can help you make the most of your business:

  • Name Your Business. When you launch a new business, one of your first chores is to come up with a catchy name that will resonate with consumers. But you also have to make sure your name is legal and not already in use. Find out how different business structures affect your business name in the article called “Naming Your Business,” read the Trademark FAQ, and register your name with your state’s Secretary of State office.
  • Make Decisions. To be a good business manager, even if you work alone, you must be able to make solid decisions. Be able to answer “yes” to the question Are You a Good Decision Maker? after reading the 10 steps to wise decision-making and learn about common decision-making mistakes. In this section, you also can get tips on Making Time during your busy day for all the things you want to do.
  • Market and Sell. This is at the core of what you do to make a living. Here, access 100+ Marketing Ideas that will help you improve media relations, networking, and plan special events. You also can learn how use Target Marketing to bolster sales, and learn why it can pay off to master Tradeshow Marketing.
  • Getting Out. When you’re ready to retire or move on, you have to know how to properly value your business and find the right buyer. This section will help you do both. Find out what’s involved in Planning Your Exit, read about different options to Transfer Ownership, and before you reach a deal make sure your Sales Agreement includes all of the essential elements.
  • State and Territory Business Resources. No matter which state you call home, you can find links to business organizations, government agencies, and other resources you will need to operate a business there. You can find out where to go in your state for business counseling, and even access zoning and building codes for your area. Just find your state in the alphabetical list.
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