Stefanie Hahn is the vice president of operations at Coldwell Banker Hearthside, REALTORS® in Collegeville, Pa. Visit her Web site: www.StefanieHahn.com.
4 Ways to Make Online Recommendations Work for You
Online agent ratings and recommendations are more popular than ever, but if you're going to engage with rating sites, you should know what you're getting into. After all, your reputation is on the line.
March 1, 2012
1. Find what fits. Navigate around these sites to determine which best fit for your business. Through Zillow, buyers and sellers can search for real estate practitioners based on ratings and reviews from former clients. Yelp is great for its location-based context. LinkedIn allows for more control to ask for and highlight recommendations from certain clients.
2. Build up recommendations. With permission, use the text of thank-you cards and notes from happy clients. Don’t be shy about sending recommendation requests to clients.Ask them to review or rank you at the completion of your transaction while the details of your hard work are fresh in their mind. Bonus points for getting your clients to recommend you on video, which you can publish on your Web site or YouTube channel.
3. Know the policies. Do you have any recourse when someone posts an awful—or worse yet a bogus—review of your service? Can you respond to the reviewer or, in some cases, get a review removed from the site?
4. Check out SocialBios. Recently acquired by Move Inc., which operates Realtor.com, SocialBios.com helps real estate pros create profiles that tie together their bio, Web sites, social updates, and recommendations. It essentially provides a consolidated resource Web page about you for potential clients. The HyperSocial Agent Profile Pages and HyperSocial Agent Recommendations are still in beta, but you can get started now. Connect your MLS and Realtor.com account to your SocialBio profile, and grab the embed code to add a widget to your sites as well.