Katherine Tarbox is a senior editor with REALTOR® Magazine. Formerly, she was editorial director for Washington Life. She is the author of the international bestselling book A Girl’s Life (Dutton, 2000) and has made hundreds of media appearances including The Today Show, The Oprah Winfrey Show, and CNN.
Spend Only One Hour a Week on Social Media
Streamline your social media time with these time-saving tips.
March 1, 2012
In an era of unrelenting Twitter streams and Facebook posts, engaging with social media can seem like a time-sucking endeavor. Between producing content and engaging with your followers, how are you supposed to have time to conduct business? One hour of dedicated social media time per week brings 15 to 20 sales a year for Alex Milshteyn, ABR, GRI, associate broker with Edward Surovell, REALTORS®, in Ann Arbor, Mich. Here are his tips.
Condense your feeds. Online platforms such as HootSuite and TweetDeck allow you to sign into one console and link your various social media profiles so you don’t have to log into each social media application to engage with followers.
Automate your posts. Through these consoles, you can schedule posts for the week. Each Sunday night, Milshteyn schedules the updates he’ll post to Facebook, Twitter, and LinkedIn for the week. He schedules these posts to appear in the morning and late at night. “I’ve found that people check social media right when they wake up and right before they go to bed,” says Milshteyn, who has tested posting at all hours to come up with this best practice. It’s important to engage with followers who respond to your posts, so Milshteyn also checks his social networks once a day to respond to followers.
Let others do your work. Don’t spend time you don’t have crafting original items. Your daily updates should be easy to produce. Post news about your market or home remodeling trends from HouseLogic.com, for example. Trending topics usually gain the most traction, anyway, and will go viral with your branding when others share your posts.
Reach a greater sphere. Milshteyn sets aside $300 a month for Facebook ads, paying about $2 a click to gain new fans. He targets different groups, such as those who’ve listed their status as engaged and who live in his market area.