Erica Christoffer is a multimedia journalist and contributing editor with REALTOR® Magazine. In addition to writing print and online articles, Erica oversees the magazine's Broker to Broker content, co-manages the 30 Under 30 program, and manages the YPN Lounge. Connect with her via email: email@example.com.
Best of the Web 2013: Apps
Find the best apps for 2013, organized by the way in which they can improve your business.
September 18, 2013
For content marketing
Flipboard. Repurpose news articles, blog posts, Facebook posts, tweets, and more into a digital magazine you can share with your contacts. Better yet, if you’re an agent with killer content on your site, create an online real estate magazine with your original posts to share your marketing awesomeness. Free.
More Best of the Web
DocuSign. There’s a reason millions of contracts have been written and signed by 40 million account holders in 188 countries using DocuSign’s mobile and desktop platforms. This REALTOR Benefits® partner is as close to a global standard as it gets. Plans start from $15/month for NAR members.
To get your listings seen
Realtor.com®. The version 5.0 update of realtor.com®’s app is all about the listing photos. House hunters will now see larger, higher-resolution images, and an added photo gallery tab will allow viewers to see the pictures without leaving the search results. Other new features: You can share listings to social networks and draw a custom search area right on the map. Free.
For cloud storage and file sharing
Dropbox. The cloud will change your life. No more stopped-up e-mails due to sending large attachments. Share folders with clients or teams to exchange documents, listing photos, and other information. Create business folders to store forms and contracts to use on any device on the fly. Free for up to 18 GB storage. Pro plans start at $9.99/month.
Evernote. It’s the digital form of the “little yellow notepad” for agents, a place for business creativity in the 21st century. The sky’s the limit with this app: Snap a photo, clip entire Web pages, record audio of meetings, store files, save receipts, and scan contracts. Use it as a notebook. Use it as a business library. Use it as a collaboration tool to share ideas with clients during showings. Connect it to all your devices. Free.
Evernote Hello. This is a great way to collect contacts. Enter information manually or scan business cards. Connect via your social networks. It’s especially useful when you’re at a networking event or conference. Free.
To manage client/customer relations
Highrise. Tailor-made for teams, Highrise provides a central location to share client communication, track contractors and vendors, receive updates on what salespeople are working on, schedule meetings and sales calls, and more. Starting at $24/month.
Insightly. If you’re an individual practitioner and Google Apps user (Gmail, Drive, Docs, and so on), you’ll love Insightly’s integration feature. You’ll gain all the features of great CRM software while also being able to save e-mail with one click, sync contacts, browse your Google Drive files, and sync your Google calendar. Free–$99/month.
For listing presentations
Prezi. This isn’t the same old PowerPoint presentation. Prezi is customizable presentation software that helps you tell a story through movie-like transitions rather than slides. Melanie Cameron, team leader of the Cameron Team with Coldwell Banker Sea Coast Advantage in Wilmington, N.C., uses Prezi for listing presentations on her iPad. “When she needs a change made, I can do it at my computer and it will automatically update on her iPad,” says Meghan Riley, team administrator. Private presentation license starts at $59/year.
Note: These “best of” recommendations were selected by our editors—with input from readers—for being either superb examples of the online real estate space or tools that promise real efficiency gains. But note: Selection for the article is not an endorsement by NAR.