Graham Wood is senior editor for REALTOR® Magazine. He can be reached at firstname.lastname@example.org.
Pinterest: Another Way to Sell Yourself
Pin your marketing materials, videos, and special projects so clients can share what you're all about.
October 3, 2013
You’ll find some of Lee Cuellar’s listings on his Pinterest page. But it’s not entirely his intent to sell the homes — he’s really selling his marketing materials.
Cuellar, BPOR, SFR, an agent with Keller Williams Realty Pasadena Market Center in California, pins flyers, brochures, and home-tour videos he has created to his Pinterest page. The goal, he says, is to show clients what he can do for them.
“I want to showcase my marketing, postcards, and e-cards, because that’s how I get the most interest,” Cuellar says.
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His marketing materials include his head shot, embedded in colorful orange and green circular graphics. He plays that up on Pinterest because “people always remember that,” he says. He also pins video slide shows that he has created for listings, which leads to his YouTube page, where clients can find more information about his services.
But you won’t just find a bunch of marketing pitches on Cuellar’s Pinterest page. You’ll also find out what his biggest passion is: mid-century architecture. Cuellar, who dubs himself “Mr. Mid-Century,” regularly pins photos of mid-century homes and buildings, showing not only who he is as a person but also his knowledge of a niche real estate market.
Cuellar’s interest in using Pinterest as a marketing tool was elevated after hearing speakers rave about the social site at a Keller Williams training camp in Austin, Texas.
“They said to make it more of a destination,” Cuellar says. “I’d been using it as just another tool in the toolbox. I’m trying to get away from just sharing things solely on Facebook. … I hope by me pinning more, more people will come to my Web site.”