10 Facebook Dos and Don’ts

Facebook is a great marketing tool, if you use it wisely.

May 14, 2014

Facebook is a powerful way to stay in touch with your past clients, friends, and sphere. It’s also a great way to show your network the multifaceted you. But Facebook is for friendship and sharing, not for selling, so be a personality, not a salesperson, when you post or update your status.


  • Do share personal tidbits about your life. Let people know you have interests outside of real estate. But not even your mother wants to know what you ate for breakfast—unless it was something really memorable.
  • Do visit the pages of your clients and friends, and “like” their posts. Then follow up with a phone call or note that shows you actually care.
  • Do be genuine. Post items that you are truly passionate about.
  • Do make your personal profile somewhat public. Your personal profile will come up higher in online search results than your business page. Set at least half of your items to “public” through the privacy controls so potential clients can actually learn a little about you.
  • Do group your friends into lists. A “Local Folks” list can receive your invitations to local events. A “Clients” list enables you to check in with them easily.


  • Don’t post virtual tours on your personal profile. Just don’t.
  • Don’t auto-post from a third party. Your page will look like it’s run by a robot.
  • Don’t self-promote. It’s as much of a turnoff on Facebook as it is in person.
  • Don’t post negative comments about people. It tells others that you might talk about them that way.
  • Don’t forget to log in daily.  To be successful, consistency is key.

Sources:  Leigh Brown, ABR, CRS, RE/MAX Executive Realty, Concord, N.C.; Raj Qsar, The Boutique Real Estate Group, Brea, Calif.; Maura Neill, CRS, RE/MAX Around Atlanta Realty, Alpharetta, Ga.

Graham Wood
Senior editor

Graham Wood is senior editor for REALTOR® Magazine. He can be reached at gwood@realtors.org.