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If you have a site that is using Blogger, WordPress, or Squarespace to serve up your content, you shouldn’t have to touch the underlying code to connect with Google Analytics.
Otherwise:
- Go to google.com/analytics and either sign in or create a new account.
- Name your Web tracking account, enter your URL information, and let Google know if you want to share information with it (if you don’t, you’ll miss out on some page-ranking data), agree to the service terms, and click the “Create Account” button.
- Click on the “Tracking Code” tab.
- Tell Google how you want to group your data.
- If you have a simple domain, stick with the default.
- If you have subdomains (say, you want to track both store.yourdomain.com and www.yourdomain.com), choose the second option.
- Choose the third option if you want to roll the analytics of two separate domains into one reporting suite (yourdomain.com and stevesdomain.com).
- If you have an AdWords account, link it by checking the related box.
- Copy the code that Google Analytics provides at the bottom of the page.
- Open your site’s CSS code and add Google’s code into your site’s templates. Paste it in before the closing </body> tag.
Meg White is the former managing editor of REALTOR® Magazine.
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