Meg White is the former managing editor of REALTOR® Magazine.
Networking has been crucial to success in real estate since the dawn of the industry. While the Internet has broken down geographic barriers, many real estate pros aren’t using these “palm-pressing 2.0” tools as well as they could.
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Don’t think of LinkedIn only as a place to post résumés when, in fact, it’s a social platform well suited for business networking. Power users say the best way to get advice from colleagues, exchange referrals, and even find new clients is to join pertinent groups on the site.
Marilyn Messenger, ABR, CRS, a buyer’s representative with Andrew Mitchell & Co. in Concord, Mass., closed a sale this year with a client she met on LinkedIn. Messenger, who serves on her state association’s Social Media Advisory Committee, joined the Boston Young Professionals LinkedIn group, then searched for members who live in her area, inviting those users to connect individually.
“In a matter of minutes, a woman who owned a condo that she had been thinking about selling contacted me,” Messenger says. “LinkedIn is a great place to connect because people see your experience and recommendations before they contact you, so there’s no need to do any selling.”