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Do You Have the Tech You Need?

The pandemic made clear which tech products are essential.

July - August
2021

The COVID-19 pandemic brought into sharp relief the indispensable role of technology in real estate. Minimizing in-person contact while giving prospects and clients virtual access to both properties and real estate pros kept the industry on track during a tumultuous time. In addition, agents and brokers used tech marketing tools to help them better target and personalize communication with their spheres.

Here are must-have tools for your arsenal if they aren’t there already.

Videoconferencing

Everyone’s familiar with Zoom, but consider alternatives like Microsoft Teams, WebEx, and FaceTime for Apple devices or Duo for Android devices. Zoom offers basic accounts for free that allow meetings for up to 40 minutes, while pro options cost up to $300 a year. An often overlooked component of video communications is proper lighting. A ring light, typically priced around $50, is a must-have.

360-degree camera or service to shoot virtual tour photos

Packages start at $69 per month for agents and $199 per month for brokers.

Buyers have come to expect 360-degree online tours. Tap into platforms like immoviewer, which can help you create interactive 3D home tours and integrated floor plans. If you take the photos yourself, immoviewer, a former participant in the National Association of REALTORS®’ REACH tech accelerator program, recommends a 360-degree camera like the Ricoh Theta Z1, priced at $288 to $1,000 depending on the model.

Virtual staging tools and photo touchup services

Prices vary depending on the service.

While professional photographs of a property are often preferred, sometimes you may need to take your own. BoxBrownie, another former REACH company, can brighten dark photos and virtually stage a room online. The company will virtually furnish a room for as little as $24 per image.

John N. Frank is former managing editor for REALTOR® Magazine.

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