In this comprehensive package, you can eavesdrop on a Q&A with two Web-savvy practitioners, read about coming attractions in interactive Web software, consider how much you're willing to learn to set up complex interactivity at your site yourself, and contact the next-generation practitioners who you meet here.
Do techno-tools really pay for themselves and go on to boost your bottom line, or are they mostly hype? We located five practitioners who plunked down some cash for technology and managed to measure their results.
If you want to be at the leading edge of the latest trend, you'll want to get up to speed on distance learning. If you embrace the technique, you'll be able to earn your continuing education credits without leaving your house, and you'll never again have to cram in your classes at the eleventh hour at some out-of-the-way hotel ballroom.
In addition to E-mail and cybergeeks, the World Wide Web has spawned a virtual army of regional Internet Yellow Pages. And all of them are hitting on businesses like yours for ad dollars. What's a practitioner to do?
It seems everyone in the lending business, from local mortgage brokers to secondary market agencies, is posting loan qualification information on the Web. But several issues are making real estate professionals leery of these sites.
You may be wondering if the information superhighway will lead to just another monthly marketing expense for you. If you're disappointed with your Web results, it may be because you have unrealistically high expectations about what being on the Internet will do for you.