Video is becoming commonplace in real estate marketing, but the content is what makes you stand out.

Take your online marketing to another level by understanding how media work together in a highly connected and digital world.

In trying to implement an out-of-the-box, one-size-fits-all approach, you may find you’ve created a monster. Here's an alternative solution.

Is your brand connecting with consumers online? Here are four ways you can develop a fresh presence on the Web.

The managing director of NAR's Center for REALTOR® Technology sat down with REALTOR® Magazine to help you determine the best tablet for your needs.

At the 2013 International Builders Show in Las Vegas this January, technology writer and reviewer David Pogue combed through the latest online advancements and sorted out the ones to which audience members ought to direct their attention.

Approach the promotion of your local experience and expertise with the needs of your consumers in mind. Before you know it, you’ll be a trusted resource — and the person they turn to when the time comes to buy or sell their homes.

The Realtors Property Resource® (RPR) is now officially open to all of the 1 million members of the National Association of REALTORS®. Here are some resources to help you get started with this tool.

You need to promote yourself online, but you can attract more consumers by being a resource on real estate transactions and your local area. Learn how.

What would your real estate Web marketing strategy look like if you approached it as though you were trying to get elected mayor of your community?

The value you get from your tech tools depends on your ability to unlock their full potential to generate leads, spread the word about properties, and close transactions.  Let these four tech-savvy pros show you how. 

Experts in real estate technology argue that online media is causing real problems for practitioners and consumers and how they connect with each other. What are these issues, and what can you do about them?