Think of the content you put on your Web site as the first step in asking prospective clients to engage in a conversation about their needs.

Different real estate market reports can show home prices up, down and all around. Here’s how to cut through the clutter and figure out which ones are meaningful to you.

You only need about three hours each month to create compelling content that will generate real SEO returns for your business.

Success in marketing is not a matter of having the most money or the best technology. It’s about implementing the best strategy.

The managing director of NAR's Center for REALTOR® Technology sat down with REALTOR® Magazine to help you determine the best tablet for your needs.

A consumer’s decision on whether to work with you is ultimately based on trust. Here’s how you can get the inside track on gaining their confidence — and their business.

Concerns over data security are heating up across the country. Brokerage owners and salespeople alike must ensure they're doing what they can to keep from landing on the wrong side of a data breach charge.

You’re making connections on social networks, generating traffic to your blog, and drawing consumers to your site via search results. All of that doesn’t mean much if you aren’t getting those connections to supply their contact info, request more information about your services or listings, or ask for an appointment.

Call it Love Story 2.0: Here’s what you need to know to attract the attention of Google now that the company has changed the way its search engine works.

You may not spend money to use it, but free e-mail can have a cost.

Smartphone and tablet users are discovering there’s an app for almost everything, from managing leads to annotating contracts. Take a closer look at 10 of the most useful mobile apps for real estate pros.

When it comes to technology, you shouldn’t let the hype around the latest and greatest solutions prevent you from considering affordable products that can meet your standards. Here’s a snapshot of what’s available at both the high and low ends in three categories of products widely considered to be “must haves” for real estate professionals.