Some of the richest sources of information for dazzling consumers are available only in cyberspace. Bookmark or memorize them. List them in your newsletter. Link to them. They’re sites that buyers and sellers can use routinely and that you can use as a fertile source of information for your business.
Putting up a Web site is only a small part of online marketing success. If it languishes in cyberspace, not updated and not visited, you're better off spending the hosting fee on magnets and other giveaways.
Most people invest time and money to maintain their homes, cars, lawns, and appliances, but they often expect to use a computer for years without a thought toward keeping it in good working order. Follow three easy steps to keeping your machine running efficiently.
As you computerize your business, you may begin to have a problem with digital real estate. As you start putting your photographs, contacts, and documents on your computer, you’ll need to address these three questions.
By now you've heard of the millennium bug, the technical glitch that threatens to unravel our computer-dependent world. Predictions of its effects range from “no big deal” to “a complete cataclysm”; no one knows for sure. But one thing experts agree on is that being prepared will improve your business's chances of survival.