When editing listing images, make sure to avoid misrepresenting a property and giving buyers a false impression.

What if you’re conducting a listing presentation with homeowners who’ve already received an instant offer on their property? Real estate technology strategist Mike DelPrete explains how to avoid being blindsided.

When introducing different processes to your team, you may experience pushback. Here’s how to get team members on board with using new tools in their business.

Even if not every single video you create results in a transaction, your overall strategy should include these tactics for engaging potential clients.