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With the decrease in prices for both DV cameras and CD-ROM burners, which let you record your video onto CD-ROMs, you have the opportunity to take the technological lead in real estate marketing.

What equipment does today’s home real estate office require? At a minimum: a desktop system, a printer, a scanner, and a digital camera. So here’s a good, better, and best selection of your options at three price points.

One real estate practitioner explains how his tech tools and expertise help him stand out to customers.