You may be wondering if the information superhighway will lead to just another monthly marketing expense for you. If you're disappointed with your Web results, it may be because you have unrealistically high expectations about what being on the Internet will do for you.
Ideally, where would you personally like to be in five to 10 years? Develop some strategies to get there. Then look at technology to see whether there's something that'll let you to achieve those strategies.