Technology makes it easy to automatically queue up ads and follow-up materials to attract more prospects with less hands-on time. But chatbots and drip campaigns will fail if you don't impart a human touch.
Disabuse buyers and sellers of these common misunderstandings about what constitutes a true smart home and what different technology features are actually worth.
Fuel economy and engine performance aren’t the only things to consider when mulling a switch from a gas-powered vehicle. New hybrid models may help you get to and from appointments and showings much quicker.
Client testimonials are crucial to building a robust real estate brand, but you need to learn how to collect and use them correctly in order to get the most out of this vital marketing asset.
Know your responsibilities when operating an unmanned aircraft, and learn how to choose one that is equipped to both avoid safety hazards and capture stunning aerial imagery.
The right information at the right time can help you turn potential customers into lifelong clients. Here’s a guide to what kind of online communications work best and when to deploy them.
