If you're simply reading, writing, and sending, it may be time to step your e-mailing up a notch. Many free or low-cost services can help you increase productivity and make a bigger splash with every message you send.
One of the best ways to ensure that prospects and clients can actually find your site is to optimize it for search engines. Focus on one task per week, and in six weeks you'll be well on your way to better visibility online.
Not only is spam a leading source of computer viruses, but the onslaught of unsolicited bulk electronic messages—both e-mail and blog comments for those who maintain blogs—threatens the productivity of real estate pros.
Practitioners are lending out preprogrammed automotive GPS devices to customers, who can use the technology to guide them from home to home. And some new in-car GPS products have Web access, which adds the ability to upload or remove addresses in real time, while customers are on the road.
If tech costs are pinching your budget these days, here’s an easy way to cut back without getting behind the curve: Download some of the free or extremely low-cost software applications available online.
Today’s real estate professional can create "mashups" by taking a service from one Web site and pairing it with the data from another site, creating a hybrid Web application whose value surpasses the original components. The value of mashups as marketing tools is limited only by the available data and your creativity.