By now you've heard of the millennium bug, the technical glitch that threatens to unravel our computer-dependent world. Predictions of its effects range from “no big deal” to “a complete cataclysm”; no one knows for sure. But one thing experts agree on is that being prepared will improve your business's chances of survival.
Although only a handful of MLSs in the country have adopted Internet technology so far, many others are researching the available products, asking questions about the costs and benefits, and considering whether—or when—to make the jump, say the heads of MLSs that have already done it.
How would you like to be able to tell relocating prospects they can walk through some of your listings without getting on a plane? Or how would you like to hold an open house without having to bake cookies or evacuate the sellers?
In this comprehensive package, you can eavesdrop on a Q&A with two Web-savvy practitioners, read about coming attractions in interactive Web software, consider how much you're willing to learn to set up complex interactivity at your site yourself, and contact the next-generation practitioners who you meet here.
The official Web site of the NATIONAL ASSOCIATION OF REALTORS® will unveil a new face and more targeted consumer content this fall. During a testing period beginning in September, users have a chance to offer their suggestions on the redesign, available from a link at the site.