Technology

Real estate technology information to help you navigate innovation in your business

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5G, Smart Masks: Emerging Tech for Real Estate in 2021

New innovations respond to the coronavirus crisis by aiming to help you connect and do remote business more easily.

COVID Prompts Greater Interest in Smart Home Tech

More than a third of young Americans value smart-home tech for safety and security, energy efficiency, and entertainment since the pandemic.

Study: Bad Digital Experiences Drive Clients Away

Your customers may be craving a simpler way to connect with you virtually, a new study finds.

How AI Is Making Its Mark on the Real Estate Industry

“Artificial intelligence is outpacing other emerging technologies in real estate,” says an NAR tech expert.

Latest Techology News

The Ultimate Smart Home: DIY vs. Professional Install

For some homeowners, smart-home tech has become a hobby. But integrating devices can take time—and a little savvy. Is it time to hire a professional?

Where Rooftop Solar Panels Are Worth the Money

An analysis of the cost-effectiveness of solar panels on new homes in five markets reveals some surprising findings.

Tech Tools to Help Pros Thrive During the Pandemic

The average real estate transaction takes 181 steps from start to close, and all of them can be done digitally.

Marketing Your Business Online

Where Real Estate Marketing Technology Is Heading

Is Now the Time to Boost Your Social Media Advertising?

Ideas to Help Real Estate Pros With Their Businesses

Personable Content Gets Leads

Show Consumers What the ‘R’ Stands For

5 Steps to Become More Comfortable on Camera

Sales in Your DMs: The Power of Instagram Stories

Uncovering ROI in Real Estate Marketing

Why Every Real Estate Pro Should Have Their Own Website

Keeping Your Cool While Livestreaming

Beat Facebook at Its Own Algorithm Game

Use Instagram to Build a Community, Generate Leads

5 Tech Blunders You Can Bounce Back From

How to Perform an Audit on Your Facebook Page

Sharing Real Estate Knowledge Through Podcasts

Email Subject Lines Your Clients Will Click On

How to Ensure Your Videos Lead to a Sale

Sharing Real Estate Knowledge Through Podcasts

What You Need to Know About ‘Social Selling’

Should Your Marketing Feature Your Clients?

3 Social Media Tactics to Employ in 2019

Small Website Details Can Have Huge Importance

Where Agents Go Wrong with Video

Real-Time Marketing With Snapchat

Social Media Mistakes

Teaching Agents How to Leverage Social Media

How to Overcome Your Twitter Aversion

How New Agents Build an Online Brand

It's Never Too Late to Start (or Relaunch) a Blog

Balancing Safety and Your Online Presence

Automate Your Marketing Without Turning Into a Robot

Don’t Sweat Facebook’s Newsfeed Changes

Optimize Your Pay-Per-Click Ad Strategy

Humanize Your Marketing in a Digital World

Smart Home Tech

The Ultimate Smart Home: Office

Satisfy Your Smart-Home Curiosity

A Vision for the Greenest Homes Ever

The Ultimate Smart Home: New Construction

13 Cutting-Edge Updates for the Smart Home

A More User-Friendly Crop of Smart-Home Tech at CES 2020

The Ultimate Smart Home: Wireless Outdoor Security Cameras

The Ultimate Smart Home: Locks

The Ultimate Smart Home: Controls

5 Ways to Get Started With Smart-Home Technology

Smart-Home Technology for Aging in Place

DIY Home Security Systems and Sensors

The Ultimate Smart Home: Kitchens

The Ultimate Smart Home: Bedrooms

Top 10 Tech Features Your Buyers Want

How Tech Can Interrupt the Luxury Customer Experience

Can ‘Net Zero’ Help Reinvent Cities?

Selling Real Estate in the Era of Disaster

Inside the 2019 New American Home

How Much Do Buyers Want Green vs. Non-Green Features?

5 Ways to Future-proof Your Kitchen

Help Clients Get Wise to Smart-Tech Hype

Can Challenging Home Design Increase Lifespan?

Smart-Home Gadgets Buyers Will Pay Extra to Have

The Mythical Value of Smart Homes

11 Gadgets Making Homes Even Smarter

How Homes Support Healthy Lifestyles

REALTOR® Mag Live at CES 2018

Check out our onsite coverage of the mega tech conference held each year in Las Vegas.

Risk Management

Online meetings can be even more effective than in-person meetings. Here's how to do them the right way.

Businesswoman teleconferencing from home

10 Ways to Make Virtual Meetings More Productive

Whether you’re conducting sales meetings with colleagues or check-ins with clients, learn methods to improve your communication skills over video.

Technology

Real estate technology information to help you navigate innovation in your business

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